This is a bit naughty from Microsoft

I keep seeing web ads saying "Windows 8 Pro for £24.99". But when I click on them it takes me to the upgrade page asking for £189.99.

I think they may need to update the advertising. It could have been worse though. When I first saw the ad I thought they may have gone back on raising the price.

 

I think it's because it was £24.99 up until Jan 31st. From then on it became £189.99. There's an explanation here: http://www.itproportal.com/2013/01/28/hurry-windows-8-pro-available-2499-next-72-hours/

 

When it comes to advertising, it is by default that you should consider *Conditions Apply!

It was not expected from Microsoft though!

 

Yep, this is definitely it. They also had a promotion running to upgrade your Windows 8 to Windows 8 pro for free until 31 January. Might be related to this.

 

If the promotion ended up January 31st, their advertising should've ended for that specific campaign that day, too. I absolutely hate when companies create time-specific ads and then let them run longer. If you know your sale ends up the 31st, don't buy an ad package that runs until February 15th using the same wording. It's not fair.

 

It's Microsoft Marketing at it's best.

I'm waiting for the price of Windows 8 (Not Pro) to be discounted a bit more. No rush because I'm still loving 7.

 

Well, there must be some common mistake from Microsoft or may be great marketing technique

 

I see a lot of company's do that sort of thing. Its really confusing.